AI GEO Visibility with Fearey

When Someone Asks AI Who to Trust, Do You Show Up?

The way people research organizations, leaders, and services has fundamentally changed. Buyers, reporters, partners, and stakeholders increasingly turn to AI-powered tools like ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews to answer their questions and the organizations that appear in those answers have a significant advantage over those that don’t. Reputation is no longer shaped only by search rankings or media coverage. It is shaped by what AI says about you.

Fearey’s AI GEO Visibility Program helps organizations understand how they currently appear across generative AI platforms, identify the gaps in their digital reputation, and build the content, authority signals, and messaging needed to show up more accurately, more credibly, and more consistently – wherever their audiences are looking.

Fearey's AI GEO Visibility Program

Our AI GEO Visibility Program is a structured, end-to-end process that connects reputation strategy, content development, PR, and technology into a single program built for the way discovery actually works today.

Discovery and Reputation Baseline

We start by understanding what the organization wants to be known for and where visibility matters most – including target audiences, priority services, key markets, competitors, executive voices, and the questions buyers, reporters, and stakeholders are most likely asking AI tools. This foundation shapes everything that follows.

AI Visibility Audit and Prompt Testing

We test how the organization currently appears across leading generative platforms – ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews – and evaluate whether the brand appears at all, how accurately it is described, how it compares to competitors, and which narratives are missing, outdated, or inaccurate. We then develop and test realistic prompts that reflect how people actually search and make decisions, producing a prompt testing matrix that shows visibility, accuracy, sentiment, and competitive position side by side.

Source and Signal Analysis

AI tools synthesize reputation from available signals. We review the sources and proof points most likely to influence how AI understands the organization, including:

Website content, service pages, and leadership bios
News coverage and earned media
Awards, rankings, and industry directories
LinkedIn presence and speaking appearances
Case studies, FAQs, and owned content
Third-party review sites and association memberships

The result is an authority signal map showing where the brand is strong, weak, missing, or inconsistent across the digital landscape.

GEO Content Strategy and Website Optimization

Based on the audit, we create a content and authority-building roadmap designed for both human readers and AI systems. We identify what content is needed to help AI tools understand who the client is, what they do, where they operate, and why they are credible – including new or revised service pages, executive bio optimization, FAQ content, thought leadership articles, case studies, comparison content, and structured content recommendations. We also refine owned channels so the organization’s expertise is easier to find, cite, and surface.

Authority-Building Program and Ongoing Measurement

AI visibility is not a one-time fix – it requires sustained credibility signals across the web. Fearey builds a PR and thought leadership program that strengthens the brand’s authority through media relations, expert commentary, LinkedIn strategy, bylined articles, podcast outreach, speaking submissions, and awards strategy. We track progress through repeat prompt testing, monitor competitor movement, and deliver monthly or quarterly AI visibility reports measuring appearance frequency, accuracy, competitive ranking, sentiment, and share of AI answer.

The result? A clearer, stronger, more discoverable reputation across both traditional search and AI-powered discovery.

Why Choose Fearey for AI GEO Visibility?

We Connect Reputation Strategy to AI Reality

Most organizations don’t know how they appear in AI-generated answers or why. Fearey bridges the gap between traditional PR and the emerging discipline of generative engine optimization, bringing both the strategic communications expertise and the technical testing rigor needed to understand and improve your AI presence. We don’t just audit the problem. We build the program to fix it.

Nearly Five Decades of Authority-Building Experience

Fearey has been building credible, durable reputations since 1981. The signals that shape AI visibility – earned media, thought leadership, executive credibility, website authority, third-party recognition – are exactly the signals we have spent decades helping clients build. GEO is new. The underlying work is what we have always done.

PR and Content Working Together

AI visibility is not a technology problem. It is a reputation problem and reputation is built through content, credibility, and consistency over time. Fearey integrates GEO strategy with media relations, thought leadership, LinkedIn, awards, and website optimization into a single coordinated program, so every action reinforces the others and compounds into stronger AI presence.

Competitive Intelligence Built In

We don’t just measure how you show up – we measure how you show up relative to your competitors. Our prompt testing and visibility audits give clients a clear picture of where they are winning, where they are losing ground, and what specific actions will close the gap. That competitive lens shapes every recommendation we make.

AI GEO Visibility

Your Top Questions Answered

What is GEO, and how is it different from SEO?

Search engine optimization (SEO) focuses on improving how your website ranks in traditional search results like Google. Generative engine optimization (GEO) focuses on how your organization appears in AI-generated answers and summaries from tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews. The two are related but distinct – and many organizations that rank well in traditional search still show up poorly, inaccurately, or not at all in AI-generated responses. GEO addresses that gap.

Why does it matter how we appear in AI tools?

More buyers, reporters, partners, and stakeholders are using AI tools to research who to trust, hire, partner with, or cover. When someone asks an AI tool for the top PR firms in Seattle, the best crisis communications agency, or who the experts are on a given issue, the organizations that appear in those answers have a significant advantage. If your competitors show up and you don’t – or if you show up inaccurately – that shapes perception before a single conversation has taken place.

What AI platforms does Fearey test?

Our audit and prompt testing covers the leading generative AI platforms, including ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, and Google AI Overviews. We develop and test realistic prompts that reflect how your specific audiences actually search and make decisions, so the results reflect real-world conditions rather than hypothetical scenarios.

How long does it take to see results?

AI visibility improves over time as content, authority signals, and credibility markers accumulate across the web. Some changes – like website and messaging updates – can begin to influence AI outputs relatively quickly. Others, like earned media and third-party recognition, build more gradually but create more durable results. Fearey tracks progress through ongoing prompt testing and visibility reporting so clients can see exactly how their presence is evolving and where to focus next.

Does this replace our existing PR or SEO programs?

No – it strengthens them. The content, media coverage, thought leadership, and authority signals that power a strong traditional PR and SEO program are the same signals that improve AI visibility. Fearey’s GEO program is designed to integrate with your existing communications work, not replace it. For many clients, it becomes the connective layer that ties earned media, owned content, LinkedIn, and website strategy into a single reputation-building program.

Ready to own your reputation in the age of AI?

AI-generated answers are already shaping how your audiences think about your organization – whether you are managing that presence or not. At Fearey, we help leaders and organizations take control of their AI visibility with a structured, strategic program that connects reputation, content, PR, and measurement into a single program built for the way discovery works today.

Contact Us to start the conversation and explore how Fearey’s AI GEO Visibility Program can strengthen your digital reputation. Located in Seattle, we serve clients across the Pacific Northwest and beyond. We look forward to hearing from you.

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