Next Level Burger
THE PROJECT
Recognized as the nation’s first 100% plant-based burger restaurant chain, Next Level Burger (NLB) hired Fearey to create a dynamic PR and social media campaign to expand brand awareness in the Seattle area before a new store opening.
OUR RESULTS
Features
Fearey designed a communications road map for Next Level Burger’s first 90 days to set a strong foundation. A local media and influencer blitz followed, as Fearey connected with top food editors and influencers to spread the word. Additionally, Fearey created a restaurant grand opening PR plan that could be customized for each Next Level Burger location.
Performance
- Highest-ever customer volumes on opening day through today (four months post launch)
- 60 media placements, reaching 400 million people
- Influencer events resulting in 40+ attendees and tons of organic online content
- Grew total social media following (100%) and engagement (750%) during first 90 days