We turn routine into revelation.
When you have a fearless approach to problem solving, you often create solutions that are unconventional. That’s the best way to cut through today’s media noise, by creating surprise. Unexpected solutions delight the mind and can reduce skepticism in an audience. That’s why we do things like drive Zambonis down city streets. Or bring cameras into operating rooms. We even turned NFL star Richard Sherman into a human scavenger hunt. In short, unexpected is unforgettable.
call for diverse
At Fearey, we’re proud of the wide-ranging experience our team brings to the table. It’s what allows us to tackle our diverse client list. From healthcare to real estate, and sports to nonprofit organizations, our lineup of partners and clients represents an astonishing array of industries. To get a sense of our eclectic work, check out this small sampling of case studies below.
- Digital Media
- Media Relations
- Social Media
- Digital Media
- Media Relations
- Social Media
MTA is a leader of technology and telecommunications in Alaska, providing tools and services to businesses and residents since 1953. MTA is also a co-op, which functions with the goal of being a cohesive and unified organization that works together to achieve the common goals of its members.
Seattle Kraken officially became the 32nd franchise in the National Hockey League (one of the major professional sports leagues in North America) in Summer 2020 after Fearey worked to get the team off the ground, from managing communications on the early investing partners and city planning phase to the announcement of its brand-new arena and team name. Fearey managed press conferences with the mayor and future ownership, rolled out the unveiling of corporate sponsors, and even traveled to Georgia to attend the NHL Board of Governors Meeting, when the team became official.
Fearey has managed and implemented high-impact communications programs on behalf of The Paul G. Allen Family Foundation since 2007. The multi-faceted, five-year PR campaign has successfully raised positive awareness and appreciation of the Foundation’s philanthropic giving to improve the quality of life and enrich communities in the Pacific Northwest and beyond, as well as spotlight the critical work of its nonprofit grantees.
To promote the Love, South Lake Union Valentine’s Day scavenger hunt, Fearey asked influencers to preview stops on the hunt leading up to the event. Fearey selected a range of influencers to appeal to SLU’s diverse Instagram following, including SLU’s first experience working with a dog influencer.
The team of researchers and vaccinologists at IDRI have been working hard on several promising COVID-19 vaccine and treatment technologies with partners from around the globe. Their solutions have the potential to erase several of the roadblocks associated with current COVID-19 vaccination efforts and could even protect people from future virus strains without new vaccines.
The Fearey team studied past organizations’ centennial efforts and tracked a few media opportunities in local and national publications. While media are not always keen to cover organizational milestones, the Fearey team was determined to bring attention to our client for this momentous occasion.
Following a campaign to build excitement around hockey in the Pacific Northwest and secure the arrival of the NHL’s 32nd franchise in Seattle come 2021, NHL Seattle, Fearey and its other marketing partners created an integrated, strategic approach to the roll-out of the brand—the Seattle Kraken— beginning many months before it was unveiled.
The Russell Family Foundation is a private family foundation based in Gig Harbor, Wash. focused on supporting organizations and grassroots leaders that are tackling environmental and social issues, predominately in the Puget Sound region. Fearey has acted as its agency of record for more than 5 years and provides comprehensive communications support, including external and internal communications, from PR, to social, website and more.
Fearey was tasked to reintroduce First Choice Health (FCH) to local Seattle media, and aimed to develop ongoing relationships with key outlets such as Puget Sound Business Journal and Seattle Business Magazine, as well as find ways to position Jaja and other FCH executives as thought leaders nationally on topics like opioids, behavioral health, data and more.
To gear up for the 2020 US Census survey in April and ensure as many citizens register with the Tribe as possible, Fearey conducted outreach via traditional media and on social media platforms to raise awareness on the importance of responding to the Census survey.
Fearey and BizX collaborated and started a “Business Saving Business” movement to bring together local business owners with advice and innovation ideas for weathering the COVID-19 crisis and beyond. Within two months, the group was 2,000 business owners large.
Auction of Washington Wines (AWW) is the largest nonprofit wine event in the state and third largest live wine auction in the country. Proceeds benefit Seattle Children’s and Washington State University’s Viticulture and Enology Program. The Auction of Washington Wines retained Fearey to assist with its public relations and social media efforts and implementation as part of a three-year partnership that started in 2018.