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THE PROJECT
Fearey developed a proactive media relations strategy to raise awareness statewide to all drivers, including parents and new teen drivers, on the dangers of distracted driving and the importance of signing the pledge with the Safe Drive Club.
OUR RESULTS
Features
Fearey developed a proactive media relations strategy to promote these events via inclusion in widely read event round-up articles and targeted event calendar listings to reach residents in Kirkland and beyond searching for fun, free activities, with a focus on families with young children.
Performance
Fearey secured 22 media features throughout the state, including a robust feature in Seattle’s Child, an op-ed in the Everett Daily Herald, 7 TV segments and 4 radio spots.
‘Don’t Drive Distracted’ campaign aimed at teens