First Choice Health


The Project

Fearey was tasked to reintroduce First Choice Health (FCH) to local Seattle media, and aimed to develop ongoing relationships with key outlets such as Puget Sound Business Journal and Seattle Business Magazine, as well as find ways to position Jaja and other FCH executives as thought leaders nationally on topics like opioids, behavioral health, data and more.

First Choice Health then came to Fearey to reshape and modernize its image so it would stand toe-to-toe with the latest healthcare “disruptors.” After soliciting feedback and delivering ten different concepts, FCH had a logo, as well as business cards, PowerPoints, website and more, that matched its new leadership style.

Our Results

It was initially an uphill battle as third-party administrators and EAPs also were not generally the type of health care companies to receive notable press coverage. By pushing the team to think outside the box, developing a series of timely guest bylines and finding ways to promote unique initiatives, Fearey has secured national placements for FCH, as well as broadcast features and frequent local coverage.


  • National placements in Fast Company, FierceHealthcare, Becker’s Hospital Review, Healthline, Salon, Chief Executive and more.
  • Valuable earned TV segments on KING-5 and KOMO, as well as regular coverage in Seattle-area outlets like Puget Sound Business Journal and Seattle Business Magazine.