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Picnic

THE PROJECT

Picnic, a business-to-business startup building automation systems for the food service industry, approached Fearey to develop a PR/marketing strategy aimed at building brand awareness, increasing investor interest and positioning Picnic as a necessary, customizable food automation solution for business success.

OUR RESULTS

Features

Fearey took on a supporting role to Picnic’s internal marketing team and added specialized expertise in PR and branding. We developed ongoing thought leadership opportunities for the CEO, created targeted paid campaigns on social media, and provided consistent creative concepts that pushed the boundaries of expected media outreach—like an attention-grabbing Picnic-branded pizza box media kit.

Performance

  • Monthly social content calendars + creative layout
  • Monthly media placements for Picnic focused on their brand pillars
  • CEO thought leadership articles for LinkedIn Pulse
  • CEO requests for expert commentary in industry related articles