Crisis communications playbook
Preparing For The When, Not The If.
These days, information travels so fast that a minor misunderstanding can become a crisis in minutes, and an unexpected event can turn an entire organization upside-down in the same timeframe. This could range from a data breach or crane malfunction to a lawsuit or product recall.
Having a dedicated playbook in advance of a crisis can help diffuse the situation by replacing speculation with specifics—and can help save valuable time that shouldn’t be spent scrambling on a response or plan-of-attack.
Based on its decades of experiences in crisis management—from crane collapses, product recalls, and data breaches to mergers and acquisitions plus a wide range of governmental and municipal crises—Fearey’s crisis communications playbook package is tailored to the specifics of your organization.
key components include
Draft messaging for various crisis scenarios, including talking points and holding statements for media
Foundational templates for various crisis scenario so you have a major head start when a crisis arrives
Organizational workflow maps and communications structures
An internal communications roadmap for use during a crisis
An in-depth discovery meeting exploring key concerns and pain points
Detailed best practices and considerations involving media relations and social media during a crisis, including how to combat misinformation and disinformation
Be prepared with our customized crisis playbook, starting at $25,000.
Fearey has supported worst case scenarios on construction sites, from a crane working collapsing onto Seattle streets, tragically killing innocent lives and injuring others. Fearey was brought on within two hours of the situation. In the short-term, support included providing timely and accurate information with the media (in partnership with the company’s legal team), with messaging crafted by Fearey; as well as monitoring for social and media coverage of the incident. In the long-term, the focus was on reputation management and ongoing litigation matters. Fearey worked alongside attorneys to navigate the nuances of all legal cases. The results both short- and long-term were positive for the client.
Municipal Issues: Officer-Involved Shootings, etc.
A local municipality experienced an officer-involved shooting that resulted in community outrage, protests and national media attention. Fearey worked with City and police leadership to provide clear messaging about the incident and in support of those assembling peacefully to decrease community tensions. By creating clear messaging, managing media relations and providing regular proactive and reactive communications assistance the City, with the help of Fearey, was able to move past the crisis phase and being repairing its standing with the community. Results included management of 100+ media requests and distribution of statements; limiting the potential negative reputational impact for the City; and helping to set a path to repair relationships with communities that did have a negative reaction.
Your team of Crisis communications experts
AARON BLANK
CEO & President
20+ years of experience leading integrated communications and strategy.
JACQUE GAIRRETT
Senior Vice President
13+ years of agency PR/comms experience with a focus on media relations and thought leadership.
KYLE WALL
Vice President
14+ years in agency PR/comms roles, specializing in media relations, strategic planning & thought leadership.Contact us today to get started
We’ll meet with your team to learn about your organization, your goals, and the situations that you need to be prepared for. Based on our discussion, we’ll get to work on a Crisis Communications Playbook that’s tailored to you. Finally, we’ll review it with your team, ensuring every recommended actions and remaining needs are addressed—confidently setting you up for strength and success when crisis arises.
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