Digital marketing services
Social Media, Digital Marketing, and Influencer Relations
Digital technology has become such an integral part of daily life that maintaining command of it is crucial. We harness the power of today’s digital media so the public sees, hears, and experiences your brand the way you want them to.
Through organic and paid social media, targeted search campaigns, search engine optimization, and influencer partnerships, we help brands connect with customers at every touchpoint of their digital journey. Our digital campaigns seamlessly integrate with your public relations efforts and print ads, delivering a cohesive and impactful communication strategy.
Ready to expand your online brand presence? Get in touch today.
Social Media Launch
We’ll grab the right handles and curate profiles, hashtags, and more so you are ready to go public.
Social Media Playbook
Our social media playbook provides your in-house team with procedures, calendars, templates, and more that support the execution of your social media strategy.
Social Media Contests & Giveaways
Convert passive followers into engaged brand ambassadors through contests and giveaways. We’ll develop the strategy, implement the contest, and report on the results.
Standard Response Template
Streamline customer interactions across platforms, improving your customer service and response time with a standard response template. Used for replying to comments, reviews, and private messages, we’ll provide your team with cohesive, pre-approved messaging.
Search Engine Optimization (SEO)
Through comprehensive website audits, we refine copy and enhance descriptions, tags, and more to improve your existing website’s ranking in search results. Content creation and backlink building can be further utilized to strengthen your SEO strategy.
Social Media Audit
Ensure your brand’s messaging aligns with your goals across all social platforms. We’ll assess your goals, analyze competitors, and refine your messaging, content, and platforms to drive results.
Social Media Management
Get comprehensive day-to-day management for your social media accounts, including the development of social media content calendars, content creation, publishing, community engagement, and regular reporting.
Content Marketing
Work with us to create a range of media including blog posts, landing pages, social media series, graphics, videos, and more that communicate who you are as a company—not just what you sell.
Social Media Campaigns
Promote your product launch, opening, event, new branding, or sales with paid social media and supporting organic content campaigns. We manage campaigns across platforms including TikTok, Instagram, Facebook, and LinkedIn.
Digital Advertising Strategy & Management
Reach your target audience on their preferred platform and guide them through the customer journey to conversion. We develop single-platform and multiplatform digital advertising campaigns across search, display, social media, and CTV (ads on streaming services like Hulu) for clients.
Social Media Strategy
Harness organic social media to meet your business goals and connect with your audience. Our strategy covers posting frequency, tone, content categories, and more—and we can implement it for you (see our social media management services).
Social Media Crisis Management
Our social media crisis management starts with a plan that identifies roles and responsibilities, protocols, and potential crises. We also provide clients with proactive and reactive response messaging and regular reports throughout the crisis.
Social Media Training
Equip your employees with the skills to effectively manage and track your brand’s social media accounts. We provide training to launch, manage, and track your social media efforts in-house.
Search Engine Marketing (SEM)
Elevate your business to the top of search results with our SEM services. Using Google Ads and Bing Ads, we launch PPC campaigns across search engines.
Influencer Marketing
Authentically introduce your brand to users through a source they trust. We partner with influencers across the county to drive engagement, foster growth, and cultivate brand loyalty.
Social Media Audit
Ensure your brand’s messaging aligns with your goals across all social platforms. We’ll assess your goals, analyze competitors, and refine your messaging, content, and platforms to drive results.
KPIs: year-over-year results, engagement rates
Social Media Launch
We’ll grab the right handles and curate profiles, hashtags, and more so you are ready to go public.
KPIs: number of accounts launched, follower growth
Social Media Strategy
Harness organic social media to meet your business goals and connect with your audience. Our strategy covers posting frequency, tone, content categories, and more—and we can implement it for you (see our social media management services).
KPIs: year-over-year results, engagement rates, number of published posts, impressions, follower growth
Social Media Playbook
Our social media playbook provides your in-house team with procedures, calendars, templates, and more that support the execution of your social media strategy.
KPIs: number of employees trained
Social Media Management
Get comprehensive day-to-day management for your social media accounts, including the development of social media content calendars, content creation, publishing, community engagement, and regular reporting.
KPIs: Year-over-year results, engagement rates, number of published posts, impressions, follower growth
Social Media Crisis Management
Our social media crisis management starts with a plan that identifies roles and responsibilities, protocols, and potential crises. We also provide clients with proactive and reactive response messaging and regular reports throughout the crisis.
KPIs: sentiment tracking, message volume, average response time
Standalone Social Media Contests & Giveaways
Convert passive followers into engaged brand ambassadors through contests and giveaways. We’ll develop the strategy, implement the contest, and report on the results.
KPIs: engagement rates, follower growth
Content Marketing
Work with us to create a range of media including blog posts, landing pages, social media series, graphics, videos, and more that communicate who you are as a company – not just what you sell.
KPIs: page views, time on page, engagements, keyword ranking, backlinks, domain authority
Social Media Training
Equip your employees with the skills to effectively manage and track your brand’s social media accounts. We provide training to launch, manage, and track your social media efforts in-house.
KPIs: number of employees trained
Standard Response Template
Streamline customer interactions across platforms, improving your customer service and response time with a standard response template. Used for replying to comments, reviews, and private messages, we’ll provide your team with cohesive, pre-approved messaging.
KPIs: average response time, sentiment
Social Media Campaigns
Promote your product launch, opening, event, new branding, or sales with paid social media and supporting organic content campaigns. We manage campaigns across platforms including TikTok, Instagram, Facebook, and LinkedIn.
KPIs: follower growth, conversions, sales, registrations, foot traffic, impressions
Search Engine Marketing (SEM)
Elevate your business to the top of search results with our SEM services. Using Google Ads and Bing Ads, we launch PPC campaigns across search engines.
KPIs: impressions, paid traffic, and conversions etc.
Search Engine Optimization (SEO)
Through comprehensive website audits, we refine copy and enhance descriptions, tags, and more to improve your existing website’s ranking in search results. Content creation and backlink building can be further utilized to strengthen your SEO strategy.
KPIs: keyword ranking, click-through rates, organic traffic, bounce rate, time on page, engagements, domain authority
Digital Advertising Strategy & Management
Reach your target audience on their preferred platform and guide them through the customer journey to conversion. We develop single-platform and multi-platform digital advertising campaigns across search, display, social media, and CTV (ads on streaming services like Hulu) for clients.
KPIs: conversions, impressions, engagement, paid website traffic
Influencer Marketing
Authentically introduce your brand to users through a source they trust. We partner with influencers across the county to drive engagement, foster growth, and cultivate brand loyalty.
KPIs: impressions, engagements, website visits, offers redeemed
Fearey’s approach to PR is a tapestry of precision, weaving narratives that resonate through Healthcare PR, Biotech PR, Nonprofit PR, Life Science PR, Sports PR, and Real Estate PR. We understand that perception is a powerful currency, and in a world driven by communication channels, we ensure that your brand’s message finds its place and time, igniting connections that endure.
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