Social media playbook
Your Guide to Online Brand Elevation.
Empower your marketing team with a comprehensive strategy to enhance your brand’s online presence. Tailored to your unique goals, our Social Media Playbook will transform your approach to social media, fostering meaningful connections with your audience and supporting your organizational goals. Inside our standard Playbook, you’ll find guidelines for social media management, strategy, and implementation—along with any additional tailored support requests and KPIs to track.
key components include
Identifying your organization’s goals is an important first step to defining social media objectives. We review your company’s mission statement and strategic plan or consult with stakeholders to align social media objectives with your overall goals.
This toolkit of social media best practices covers caption length, hashtag use, profile and publishing management, emojis, holiday postings, and more.
We determine the best times and days to post, tailored to your unique audience engagement patterns.
To enhance your social media team’s flexibility, we create publishing templates for response messaging, editable graphics for posts, and Canva templates for video content.
A consistent brand voice on social media builds trust. We establish language use guidelines and appropriate tones for different content types.
Here we’ll identify platform-specific messaging themes and content types for your channels, how often to post per platform and the right content mix.
Based on competitive research and historical data analysis, we outline measurable KPIs for your social media strategy to track progress toward your goals.
Get your social right-sized with our complete custom playbook starting at $15,000.
Your team of social media experts
KATE WARGO
Digital Marketing and Social Media Manager
Kate Wargo brings over 8 years of expertise in social media and digital marketing. With a diverse background including higher education, the performing arts, and non-profits, she is dedicated to showcasing brands’ values through effective marketing. Kate is passionate about leveraging data to measure outcomes, inform strategy, and drive meaningful change.
HANNAH LANGE
Social Media Strategist
Hannah brings a passion for helping brands connect with consumers online through social media. Her experience includes over 7 years of content creation, strategic execution, and community management in a wide range of industries including manufacturing, cleaning, investing, mining, construction, healthcare, home design, and more.
Samish Indian Nation
Fearey has developed proactive media relations and social media strategies to generate awareness of the Samish Indian Nation and the impactful work they do for their citizens and the region. This includes sharing stories about their kelp research and preservation efforts, marine debris cleanup, as well as offering timely commentary on issues like oil spills and orca impacts, and more.
I have had a professional relationship with Fearey for more than 5 years in various capacities and organizations. The level of professionalism and delivered services has always exceeded my expectations. I would not hesitate to recommend them for any and all assignments. Invite them in—they deliver results!
Contact us today to get started
We’ll meet with your team to learn about your organization, your goals, and your social media management process. Based on our discussion, we’ll research your competitors, analyze your historical metrics, and design a Playbook that’s tailored to you. Finally, we’ll teach your team how to use it, demonstrating the content creation strategies, management practices, and metrics tracking outlined in the Playbook.
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