SEATTLE PR NEWS: Fearless voices
Over the years, we at Fearey have become a recognized authority in the PR space. It’s one reason we are the go-to source for insights in the marketing and communications field. Our comprehensive knowledge is the product of our uncommon curiosity, and we’re proud to share perspectives with you here.
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PR Failure #47: Cracker Barrel of Monkeys and Brand Missteps
Cracker Barrel, established in 1969 as a favorite comfort food spot created from charm and antique Americana, attempted to do a rebrand in late August. Suddenly gone was the “Old Timer,” based on the founder’s Uncle Herschel, a friendly if fussy figure (for a logo) ...
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- All
- Crisis Communications
- Meet The Media
- PR Failure
- Public Relations
- Social Media
- Team Fearey
- Uncategorized
PR Failure #46: You Meant: 😊, They Heard: 😬 — The Emoji Gap in the Workplace
They’re small, they’re pixelated, and they might cost your brand more than you think. When computer scientist Scott Fahlman first suggested using 🙂 or 🙁 ...
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PR Failure #45: When the Machine Makes a Mistake
AI is the shiny new(ish) tool and buzz word that we’re all still trying to figure out. We know it can save time, and it ...
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AI Usage in PR Campaigns for Nonprofits
A few years ago, a meaningful brand study came out illustrating that we are in an “age of cynicism.” Fast forward to now with the ...
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PR Failure #44: Moves Musk Must Make to Fix the Glitch
We’ve written about Elon Musk before — his communications catastrophes are hard to avoid. From Tesla (stock price down nearly 45% since the start of ...
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