Aaron Blank

advertising controversy

PR Failure #55: Callaway and Good Good Golf just learned an expensive lesson about the difference of being edgy and being reckless.

Every once in a while, a PR failure comes along where the public reaction is almost secondary to the question every communications professional immediately asks… ...
More
brand awareness

PR Failure #54: FIFA Tried to Erase Stadium Sponsors. The Sponsors Found a Way Back In.

There is a strange thing happening at World Cup stadiums across North America. Some of the most recognizable stadiums in the country have suddenly lost ...
More
adaptive athletes representation

PR Failure #53: Nike Forgot What Running Culture Became

“RUNNERS WELCOME. WALKERS TOLERATED.” That was the message plastered across a giant Nike billboard during Boston Marathon weekend. And for a brief moment, Nike probably ...
More
Air Canada PR crisis

PR Failure #52: When “Bonjour” and “Merci” Aren’t Enough

Two pilots are dead. A Montreal-bound jet collided with a fire truck on a runway at LaGuardia Airport. Captain Antoine Forest, a francophone from Quebec. ...
More
agency growth story

Fearey Turns 45

In 1981, very few women were leading communications firms, and even fewer were advising CEOs, elected officials, and civic leaders on matters of reputation and ...
More
9000 Flight Cancellations

PR Failure #51: Turbulence at American Airlines

Let me paint the picture. You board the plane. You buckle up. You open your phone. And the Headline you read: Unions blast CEO. Now ...
More
athlete branding and NIL

PR Failure #50: A Decision Made at the Worst Possible Moment

You’re a college football program fighting for relevance. New conference. New coach. New era. And then your most important player doesn’t just think about leaving ...
More
aligning marketing and sales in EOS

The EOS Marketing Scorecard™

Bringing Traction to Awareness, Demand & Sales Alignment  Why Marketing Gets Missed in EOS Most EOS® companies nail finance, ops, and HR scorecards — but when it ...
More
Chauncey Billups

PR Failure #49: When the Game Starts Feeling Rigged

You’re courtside. Two minutes left. Tie game. Crowd shaking. Energy electric. And then, a notification hits your feed. “He’s pulling himself early. Check the prop ...
More
PR Tips and Failures from a Seattle PR Agency
avoiding business jargon

PR Failure #48: Words that Just Won’t Work at Work (or Anywhere)

Imagine your CEO strides into an all-hands meeting meant to motivate. But instead of vision, you hear a clutch of common clichés—we’re going to circle ...
More