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4 Tips for Finding the Right Public Relations Agency

Hiring a public relations agency is a big investment in time and resources. Organizations should spend the necessary time researching agencies that are the right …

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3 Tips for an Owned Content Strategy to Drive Earned Media

There are four types of media in the world of public relations: paid, earned, shared and owned. Owned media is anything directly controlled by an …

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Meet the Media: Shawna De La Rosa, Real Estate Journalist at PSBJ

In this edition of Meet the Media, we have the pleasure of introducing you to Shawna De La Rosa, an accomplished journalist at the Puget …

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Moving The Emerald City Forward: Key Insights on Seattle’s Future

“Seattle’s best chapter is the next chapter” – this was one of the lines that resonated deeply as I sat amongst thousands of folks to …

Taylor Soper, Managing Editor at GeekWire

Meet the Media: Taylor Soper, Managing Editor at GeekWire

In this edition of Meet the Media, we are getting to know Taylor Soper. Taylor is the managing editor at GeekWire, where he plans coverage …

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4 Tips to Better Manage Your Social Media Profile Ownership

In every marketing team’s digital locker room is a sign that says “Zero days since a client had an ownership issue with a social media …

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Fearlessly Forging a Path for Creative in PR

Fearlessly Forging a Path for Creative in PR If you had told me back in 2020—as the pandemic began and I opted to move my …