2025
The EOS Marketing Scorecard™
Bringing Traction to Awareness, Demand & Sales Alignment Why Marketing Gets Missed in EOS Most EOS® companies nail finance, ops, and HR scorecards — but when it ...
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From Kabul to the White House: Crisis Communications in the Line of Fire
Fearey president and CEO Aaron Blank recently sat down for a LinkedIn Live conversation with John Johnson, former U.S. diplomat who spent more than two decades ...
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PR Failure #49: When the Game Starts Feeling Rigged
You’re courtside. Two minutes left. Tie game. Crowd shaking. Energy electric. And then, a notification hits your feed. “He’s pulling himself early. Check the prop ...
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PR Failure #48: Words that Just Won’t Work at Work (or Anywhere)
Imagine your CEO strides into an all-hands meeting meant to motivate. But instead of vision, you hear a clutch of common clichés—we’re going to circle ...
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PR Failure #47: Cracker Barrel of Monkeys and Brand Missteps
Cracker Barrel, established in 1969 as a favorite comfort food spot created from charm and antique Americana, attempted to do a rebrand in late August. ...
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PR Failure #46: You Meant: 😊, They Heard: 😬 — The Emoji Gap in the Workplace
They’re small, they’re pixelated, and they might cost your brand more than you think. When computer scientist Scott Fahlman first suggested using 🙂 or 🙁 ...
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PR Failure #45: When the Machine Makes a Mistake
AI is the shiny new(ish) tool and buzz word that we’re all still trying to figure out. We know it can save time, and it ...
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AI Usage in PR Campaigns for Nonprofits
A few years ago, a meaningful brand study came out illustrating that we are in an “age of cynicism.” Fast forward to now with the ...
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PR Failure #44: Moves Musk Must Make to Fix the Glitch
We’ve written about Elon Musk before — his communications catastrophes are hard to avoid. From Tesla (stock price down nearly 45% since the start of ...
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Meet the Media: Kris McDowell, The Southeast Examiner
May’s Meet the Media features Kris McDowell, the owner and editor of The Southeast Examiner. Briefly share the path to your current career – why ...
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