2024
Understanding the Differences: Content Creators, Influencers, and Celebrities in Marketing
In the ever-evolving world of digital marketing, it’s crucial to understand the distinct roles that content creators, influencers, and celebrities play in shaping brand narratives. ...
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PR Failure #38: Keep Core Communications Concepts in Mind
Cloud-based security company CrowdStrike undermined consumer and client confidence when a simple software update caused what’s being called the biggest IT outage known to us ...
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Like, Laugh, Love: Evaluating Reactions in Professional Settings
Platforms like LinkedIn and Slack offer creative ways to communicate professionally—such as using reactions instead of words (because who needs actual sentences these days?). While ...
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Navigating Leadership Transitions in Nonprofits
Leadership transitions are a pivotal moment for any organization. A well-managed transition can fortify an organization and reinforce its mission, while a mishandled one can ...
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PR Failure #37: Think Before You Speak
In recent years, CEOs have been speaking out more on political and societal matters. This is sometimes due to pressure from employees and/or customers, and ...
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Why Nonprofits Need PR
In today’s challenging nonprofit landscape, the need for effective PR has never been more critical. With donations on the decline and smaller nonprofits facing the ...
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How to Address Misinformation in Healthcare Using PR
In today’s digital age, misinformation in healthcare is a pressing concern that can have serious consequences for public health. According to a KFF survey, most ...
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PR Failure #36: Playing the Blame Game Does Not Pay!
It is generally never worthwhile to focus energy on blame versus the problem when it comes to communicating—rather focus on solving things and be strategic ...
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Celebrating Juneteenth in Seattle
Juneteenth, celebrated on June 19th, marks the anniversary of the emancipation of the last enslaved African Americans in the United States. This significant day, which ...
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Understanding Inclusive Marketing Strategies and How to Get It Right
Authenticity is not just THE buzzword in marketing and communications at the moment; it is an essential driving force in creating brands and messaging that ...
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