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2024

Costco

PR Failure #40: Caution, Checking Content is Critical

This year marked the 30th anniversary of Liebeck v. McDonald’s, the lawsuit that changed disposable drinking cups forever. Prior to Liebeck’s infamous case, McDonald’s had ...
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Bank of America

PR Failure #39: When Bank of America Broke the Bank

It’s been a challenging year in communications for Bank of America. When a data breach affecting approximately 57,000 Bank of America customers occurred last November, ...
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Amazon Web Services

PR Failure #38: Keep Core Communications Concepts in Mind

Cloud-based security company CrowdStrike undermined consumer and client confidence when a simple software update caused what’s being called the biggest IT outage known to us ...
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Connections

Like, Laugh, Love: Evaluating Reactions in Professional Settings

Platforms like LinkedIn and Slack offer creative ways to communicate professionally—such as using reactions instead of words (because who needs actual sentences these days?). While ...
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Two people in an office, one is sitting in a chair while the other stands in front of a white board with numbers on it
executive succession plan

Navigating Leadership Transitions in Nonprofits

Leadership transitions are a pivotal moment for any organization. A well-managed transition can fortify an organization and reinforce its mission, while a mishandled one can ...
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CEO

PR Failure #37: Think Before You Speak

In recent years, CEOs have been speaking out more on political and societal matters. This is sometimes due to pressure from employees and/or customers, and ...
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nonprofit PR

Why Nonprofits Need PR

In today’s challenging nonprofit landscape, the need for effective PR has never been more critical. With donations on the decline and smaller nonprofits facing the ...
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healthcare

How to Address Misinformation in Healthcare Using PR

In today’s digital age, misinformation in healthcare is a pressing concern that can have serious consequences for public health. According to a KFF survey, most ...
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