2024
Key Takeaways from the Public Relations Society of America’s 2024 ICON Conference
The Public Relations Society of America (PRSA) is our industry’s premier organization that brings together PR professionals from all over the county – with ICON ...
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Supporting Your Nonprofit Fundraising Campaign with Social Media
When planning your nonprofit fundraising strategy, don’t overlook the power of social media platforms to increase donations. According to Classy.org, Facebook alone drives a staggering ...
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PR Failure #40: Caution, Checking Content is Critical
This year marked the 30th anniversary of Liebeck v. McDonald’s, the lawsuit that changed disposable drinking cups forever. Prior to Liebeck’s infamous case, McDonald’s had ...
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PR Failure #39: When Bank of America Broke the Bank
It’s been a challenging year in communications for Bank of America. When a data breach affecting approximately 57,000 Bank of America customers occurred last November, ...
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Understanding the Differences: Content Creators, Influencers, and Celebrities in Marketing
In the ever-evolving world of digital marketing, it’s crucial to understand the distinct roles that content creators, influencers, and celebrities play in shaping brand narratives. ...
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PR Failure #38: Keep Core Communications Concepts in Mind
Cloud-based security company CrowdStrike undermined consumer and client confidence when a simple software update caused what’s being called the biggest IT outage known to us ...
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Like, Laugh, Love: Evaluating Reactions in Professional Settings
Platforms like LinkedIn and Slack offer creative ways to communicate professionally—such as using reactions instead of words (because who needs actual sentences these days?). While ...
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Navigating Leadership Transitions in Nonprofits
Leadership transitions are a pivotal moment for any organization. A well-managed transition can fortify an organization and reinforce its mission, while a mishandled one can ...
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PR Failure #37: Think Before You Speak
In recent years, CEOs have been speaking out more on political and societal matters. This is sometimes due to pressure from employees and/or customers, and ...
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Why Nonprofits Need PR
In today’s challenging nonprofit landscape, the need for effective PR has never been more critical. With donations on the decline and smaller nonprofits facing the ...
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