Jacque Gairrett
AI Usage in PR Campaigns for Nonprofits
A few years ago, a meaningful brand study came out illustrating that we are in an “age of cynicism.” Fast forward to now with the ...
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Crafting the Right Crisis Message
It’s the second part of Fearey’s Fearless Series on CRISIS. Last time we discussed the elements of every crisis communications plan. Today, we bring you ...
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4 Tips for Better Video When Working Remote During COVID-19
Video has played a critical role in keeping communities connected as stay-at-home mandates and physical distancing during the coronavirus pandemic keep all of us adjusting ...
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Measuring PR: why AVEs are invalid
Unless you work in marketing or public relations, you probably have no idea what an AVE is—AVE stands for Advertising Value Equivalent. It’s an equivalency ...
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The Fearey Group Expands to Include Montana Marketing and Communication Services
Longtime Fearey Director Jacque Seaman to lead local efforts in the state Today, The Fearey Group announced its expansion into the state of Montana, including ...
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The Growing Power of Visual Content
The human attention span is eight seconds. Images are processed by the brain 60,000 times faster than words. Visual content conveys feelings that facts don’t. ...
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Why Strategic Brand Partnerships Are So Important
Two brands teaming up together isn’t a new concept. We see it every day, from partnerships like Spotify and Uber, to Red Bull and GoPro, ...
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Health Observances, Are They News Hooks?
Every day, week and month there is a health observance designated to it—whether regional, national or international.
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