PR Failure

    PR Failure #29: Vrbo Reputation Questioned after a Delayed Response to Cancelling D.C. Stays Competitor of Airbnb, Vrbo, found itself in a public ...

The PR industry’s mission is to serve the public’s needs by acting as a conduit between companies and clients and key audiences. This is the golden rule. ...

This month, we’re corralling some recent contradictions and CEO PR failures and the lessons we can learn. These leaders’ commitment to saying one thing and ...

This month, we begin at at the end. Ellen DeGeneres closes each episode of her wildly popular daytime television talk show by saying, “Be kind ...

*|MC_PREVIEW_TEXT|*   View this email in your browser PR Failure #25: Outdoor Brands Embrace Corporate Social Justice This month, we’re flipping the script on our ...

*|MC_PREVIEW_TEXT|*   View this email in your browser PR Failure #24: Learning from companies’ mistakes during COVID-19 For the past two years we’ve been focusing ...

  View this email in your browser       PR Failure #23: Hallmark Channel’s Zola Ad Decisions For a company built on happy memories ...

  PR Failure #21: It’s Time to Rip Off the Band-Aid, J&J’s Response to the Opioid Crisis Headlines and news crawls across the nation have ...

    PR Failure #20: Customers Pedal Away from Equinox, SoulCycle Your company is known by the company you keep. The causes and candidates you support ...

    PR Failure #19: The #WayfairWalkout Wayfair, the popular discounted home and furniture store, has been finding itself in a bit of a firestorm ...