PR Failure

This year marked the 30th anniversary of Liebeck v. McDonald’s, the lawsuit that changed disposable drinking cups forever. Prior to Liebeck’s infamous case, McDonald’s had ...

It’s been a challenging year in communications for Bank of America. When a data breach affecting approximately 57,000 Bank of America customers occurred last November, ...

Cloud-based security company CrowdStrike undermined consumer and client confidence when a simple software update caused what’s being called the biggest IT outage known to us ...

In recent years, CEOs have been speaking out more on political and societal matters. This is sometimes due to pressure from employees and/or customers, and ...

It is generally never worthwhile to focus energy on blame versus the problem when it comes to communicating—rather focus on solving things and be strategic ...

It is still in the early days when it comes to companies empowering employees to become effective brand advocates—supporting team members in sharing smart, superior ...

The British royal family’s PR strategy has long been “never complain, never explain” when it came to how they behaved in public and what news ...

The Family Medical Leave Act of 1993 was an important step forward in providing American parents with at least one option in welcoming a new ...

Ending a year and reflecting on it is always a good thing. So, it feels appropriate to muse on a few notable PR fails from ...

A perception persists that persons in need of a wheelchair or other assistive device don’t travel (or don’t travel often). However, the World Health Organization ...