PR Failure

There is a strange thing happening at World Cup stadiums across North America. Some of the most recognizable stadiums in the country have suddenly lost ...

“RUNNERS WELCOME. WALKERS TOLERATED.” That was the message plastered across a giant Nike billboard during Boston Marathon weekend. And for a brief moment, Nike probably ...

Two pilots are dead. A Montreal-bound jet collided with a fire truck on a runway at LaGuardia Airport. Captain Antoine Forest, a francophone from Quebec. ...

Let me paint the picture. You board the plane. You buckle up. You open your phone. And the Headline you read: Unions blast CEO. Now ...

You’re a college football program fighting for relevance. New conference. New coach. New era. And then your most important player doesn’t just think about leaving ...

You’re courtside. Two minutes left. Tie game. Crowd shaking. Energy electric. And then, a notification hits your feed. “He’s pulling himself early. Check the prop ...

Imagine your CEO strides into an all-hands meeting meant to motivate. But instead of vision, you hear a clutch of common clichés—we’re going to circle ...

Cracker Barrel, established in 1969 as a favorite comfort food spot created from charm and antique Americana, attempted to do a rebrand in late August. ...

They’re small, they’re pixelated, and they might cost your brand more than you think. When computer scientist Scott Fahlman first suggested using 🙂 or 🙁 ...

AI is the shiny new(ish) tool and buzz word that we’re all still trying to figure out. We know it can save time, and it ...