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PR Failure

Bank of America

PR Failure #39: When Bank of America Broke the Bank

It’s been a challenging year in communications for Bank of America. When a data breach affecting approximately 57,000 Bank of America customers occurred last November, ...
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Amazon Web Services

PR Failure #38: Keep Core Communications Concepts in Mind

Cloud-based security company CrowdStrike undermined consumer and client confidence when a simple software update caused what’s being called the biggest IT outage known to us ...
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CEO

PR Failure #37: Think Before You Speak

In recent years, CEOs have been speaking out more on political and societal matters. This is sometimes due to pressure from employees and/or customers, and ...
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CNBC

PR Failure #36: Playing the Blame Game Does Not Pay!

It is generally never worthwhile to focus energy on blame versus the problem when it comes to communicating—rather focus on solving things and be strategic ...
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Apple

PR Failure #35: Embracing Your Employee’s Influence

It is still in the early days when it comes to companies empowering employees to become effective brand advocates—supporting team members in sharing smart, superior ...
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Kate Middleton

PR Failure #34: The Crown’s Communications Crisis

The British royal family’s PR strategy has long been “never complain, never explain” when it came to how they behaved in public and what news ...
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PR agency

PR Failure #33: Kyte Baby’s Parenting Blunder

The Family Medical Leave Act of 1993 was an important step forward in providing American parents with at least one option in welcoming a new ...
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PR agency

PR Failure #32: Reflecting & Reframing Last Year’s Comms Disasters

Ending a year and reflecting on it is always a good thing. So, it feels appropriate to muse on a few notable PR fails from ...
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accessible travel

PR Failure #31: Fly the Accessible Friendly Skies (or NOT!?)

A perception persists that persons in need of a wheelchair or other assistive device don’t travel (or don’t travel often). However, the World Health Organization ...
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best pr agency seattle

PR Failure #29: Vrbo Reputation Questioned after a Delayed Response to Cancelling D.C. Stays

    PR Failure #29: Vrbo Reputation Questioned after a Delayed Response to Cancelling D.C. Stays Competitor of Airbnb, Vrbo, found itself in a public ...
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