PR Failure

You’re courtside. Two minutes left. Tie game. Crowd shaking. Energy electric. And then, a notification hits your feed. “He’s pulling himself early. Check the prop ...

Imagine your CEO strides into an all-hands meeting meant to motivate. But instead of vision, you hear a clutch of common clichés—we’re going to circle ...

Cracker Barrel, established in 1969 as a favorite comfort food spot created from charm and antique Americana, attempted to do a rebrand in late August. ...

They’re small, they’re pixelated, and they might cost your brand more than you think. When computer scientist Scott Fahlman first suggested using 🙂 or 🙁 ...

AI is the shiny new(ish) tool and buzz word that we’re all still trying to figure out. We know it can save time, and it ...

We’ve written about Elon Musk before — his communications catastrophes are hard to avoid. From Tesla (stock price down nearly 45% since the start of ...

There are PR missteps, and then there are those full-on “Did we just share confidential information globally via group chat?” events. Regardless of the severity ...

In entertainment, every decision from casting to marketing plays a critical role in shaping a show’s success. Yet, networks and production companies continue to make ...

Is there anyone who hasn’t clocked some part of the battle between two mid-tier celebrities, Blake Lively and Justin Baldoni? Probably not. But a bit ...

As we get ever closer to closing out another year, it is time to revisit and reflect on some of the hottest public relations topics ...