Branding + Marketing
Promoting the Perfect CSR Program
Crafting a Smart Corporate Social Responsibility Program In 2018, consumers value more than just the quality of a product or service when choosing between brands. ...
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Hiring a PR Firm Partner: 5 Ways to Prepare and Get it Right
Many organizations approach hiring a PR firm in the same way they think about purchasing new furniture. What’s the price point and when can they ...
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#EssentiaNation: A Growing Movement for Better Rehydration
This week our client, Essentia Water, announced a brand refresh, debuting its new logo and a national marketing campaign aimed at millennial “overachievers”. Essentia produces supercharged ...
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The Six Hottest Public Relations Trends of 2017
Public Relations has been evolving from traditional techniques for many years. The change of pace is in high gear thanks to the impact digital technology ...
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What’s Trending in the Seattle Blogger Industry
Last week, myself (Senior Account Executive Marya Purrington) and Account Supervisor Daniella Dela Osa had the opportunity to attend The Gossip & Glamour Style Summit, ...
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How to Promote an Industry Award
Did your organization recently win a coveted industry award and you’re not sure how to promote it besides adding the plaque or trophy to the ...
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Three Steps to Consider Before Scheduling that Next Meeting
9:30am all hands on-deck meeting. 11:00am creative team gathering. 1:30pm account team meeting. 4pm specific project meeting. Rinse, repeat. So many meetings, so much time spent in ...
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