2025
PR Failure #46: You Meant: 😊, They Heard: 😬 — The Emoji Gap in the Workplace
They’re small, they’re pixelated, and they might cost your brand more than you think. When computer scientist Scott Fahlman first suggested using 🙂 or 🙁 ...
More
PR Failure #45: When the Machine Makes a Mistake
AI is the shiny new(ish) tool and buzz word that we’re all still trying to figure out. We know it can save time, and it ...
More
AI Usage in PR Campaigns for Nonprofits
A few years ago, a meaningful brand study came out illustrating that we are in an “age of cynicism.” Fast forward to now with the ...
More
PR Failure #44: Moves Musk Must Make to Fix the Glitch
We’ve written about Elon Musk before — his communications catastrophes are hard to avoid. From Tesla (stock price down nearly 45% since the start of ...
More
Meet the Media: Kris McDowell, The Southeast Examiner
May’s Meet the Media features Kris McDowell, the owner and editor of The Southeast Examiner. Briefly share the path to your current career – why ...
More
PR Failure #43: When a “Reply All” is Read ‘Round the World
There are PR missteps, and then there are those full-on “Did we just share confidential information globally via group chat?” events. Regardless of the severity ...
More
5 Moves in 3 Years: How Fearey’s Commitment to Remote Work Supported Me Every Step of the Way
Over the past three years, I’ve moved five times—each one bringing new challenges, both personally and professionally. From relocating to a neighboring state that bordered ...
More
PR Failure #42: Casting Mistakes that Wreck Reputations
In entertainment, every decision from casting to marketing plays a critical role in shaping a show’s success. Yet, networks and production companies continue to make ...
More
PR Failure #41: When Crisis PR Becomes the Crisis
Is there anyone who hasn’t clocked some part of the battle between two mid-tier celebrities, Blake Lively and Justin Baldoni? Probably not. But a bit ...
More