2019
Measuring PR: why AVEs are invalid
Unless you work in marketing or public relations, you probably have no idea what an AVE is—AVE stands for Advertising Value Equivalent. It’s an equivalency ...
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PR Failure #20: Customers Pedal Away from Equinox, SoulCycle
PR Failure #20: Customers Pedal Away from Equinox, SoulCycle Your company is known by the company you keep. The causes and candidates you support ...
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Long Leads & Earned Media – Editorial Calendars are Not Just for Paid Media
Earned media is a critical element in any PR plan, but you have to work for it. One frequently overlooked opportunity to increase earned media ...
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PR Failure #19: The #WayfairWalkout
PR Failure #19: The #WayfairWalkout Wayfair, the popular discounted home and furniture store, has been finding itself in a bit of a firestorm ...
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The Fearey Group Expands to Include Montana Marketing and Communication Services
Longtime Fearey Director Jacque Seaman to lead local efforts in the state Today, The Fearey Group announced its expansion into the state of Montana, including ...
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Working Big Data into your Next PR Plan
We’ve all heard the term “Big Data,” but there is still some confusion as to what Big Data actually is. Then, on a more related ...
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Meet the Media: Genna Martin
We’re bringing you another Meet the Media post. This week, we met Genna Martin, a photographer at SeattlePI, covering breaking news, politics, events, sports and social ...
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PRGN Adds Offices in Finland and New York, Elects The Fearey Group’s Aaron Blank as President
MEDIA CONTACT: Chris Guizlo The Fearey Group for the Public Relations Global Network (PRGN) cguizlo@feareygroup.com 206.343.1543 PRGN Adds Offices in Finland and New York, ...
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PR Failure #16: A Science Journal’s Negligence to Affirm the Truth
*|MC_PREVIEW_TEXT|* Another Month, Another Blunder. It feels like one crisis after another has been hitting Seattle. Last month, we talked about Boeing’s PR failure ...
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Meet the Media: Tim Newcomb
Ready for another Meet the Media? This time we’re featuring freelance journalist Tim Newcomb. We don’t always get the chance to interview freelance writers, so ...
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